Drift

Details

Drift’s mission is to provide a new way for businesses to buy from businesses. Because people don’t want to be sold to, but they are interested in having a conversation. Which is why Drift created the Conversational Marketing category. It puts the customer at the heart of everything businesses do, using personalization and real-time conversations to make business buying frictionless, more enjoyable, and more human.

As customers started to embrace Conversational Marketing, we noticed that real-time engagement had a big impact on the business...actually helping generate revenue, faster. By changing how we do marketing, it was also changing how we sell. So we launched Conversational Sales to help sellers be more effective in their inbound and outbound activities to close more deals, faster. Conversational Sales tells you how buyers are engaging with your business so sellers can connect with target buyers in real-time, on the buyers’ terms. When real-time isn’t an option, sellers use this information to know where to focus their time and how to engage the buyer in a personalized way to win their business. 

With sales involved, we learned that aligning sales and marketing — and your data — is the key to unlocking revenue. So we brought Conversational Marketing and Conversational Sales together into a Revenue Acceleration Platform.