OMNA From Stirista
The OMNA Identity Graph is a comprehensive source of just about everything you could ever want to know about your marketing audiences. Who they are as a consumer, where they work, how they spend their money, what devices they use, and even where they go throughout the day. People move around more than ever on more devices than ever. 90-day updates might as well be trapping your marketing in the 90’s. It's only accurate for a few seconds before the next update. OMNA updates every second, keeping up with your audiences as they move across devices and physical locations.
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The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. OMNA has everything that you could ever want to know about your marketing audiences, backed by omni-channel ready targeting identifiers. Reach audiences with ads across every channel as they move across devices and locations throughout the day.This is possible through our major component graphs: - Our ABM Graph helps B2B marketers have access to high value audience at work or home- Our Viewership Graph connects CTV viewership data across all devices in the home to IP address matched with linear TV Data for comprehensive household viewership- Our IP/Device Graph ties webs of connected devices to an individual - Our Location Graph tracks where individuals go and contextually targets them based on movement