"SAS Marketing Automation enables users to plan, test , put in order, and use campaigns to improve marketing automation."
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Company Name: Sas Institute
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SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.
This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.
Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.
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